INVESTMENT CRITERIA

What we look for

Fit matters more than filling a quota. We look for situations where the business, people, economics, and opportunity align with the way we build.

01

Durable businesses

Companies providing products or services customers genuinely need, capable of remaining relevant through changing economic environments.

02

Strong fundamentals

Demonstrated revenue, healthy underlying economics, and the ability to generate sustainable cash flow.

03

Great people

Leaders who are self-aware, accountable, competitive, and committed to building something exceptional.

04

Fragmented markets

Industries where disciplined operators can build scale, professionalize operations, and become category leaders.

05

Operational upside

Good businesses that can become meaningfully better through leadership, sales execution, systems, technology, or financial discipline.

06

Long-term potential

Businesses we would be comfortable owning for a long time — which changes how we think about quality, culture, and decision-making.

07

Alignment

Owners and partners who think long term, communicate directly, operate with integrity, and care about the quality of what is being built.

Different opportunities. Different structures.

Not every opportunity belongs in the same vehicle. That flexibility allows us to begin with the opportunity rather than forcing it into a predetermined structure.

TEN10 BRANDS A control acquisition may fit here.
TEN10 CAPITAL An established business requiring additional investment partners.
TEN10 VENTURES An emerging company or founder.
TEN10 CONSULTING An owner or leadership team seeking operating support.

Think there's a fit? Let's talk.

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